BetMGM has extended its partnership with Edmonton Oilers captain Connor McDavid as the operator continues expanding in Alberta’s regulated online gambling market.
The renewal was announced on October 15, 2026. McDavid has worked with BetMGM since 2022, helping promote responsible gambling tools through advertising campaigns.
Under the new agreement, the NHL star will continue appearing in television, digital, and social media content. BetMGM is also preparing a third advertisement focused on responsible gambling.
Connor McDavid emphasized the importance of making careful decisions:
Being disciplined and making smart decisions are big parts of hockey. They’re important when it comes to sports betting, too.
The announcement follows BetMGM’s launch in Alberta on July 13, 2026. The company was among the first 22 licensed platforms to enter the province’s newly regulated iGaming market.
By October 15, Alberta had 51 licensed gambling sites operated by approximately 30 companies.
BetMGM reported a strong start in the province, with Alberta accounting for around 20% of its new players acquired during the third quarter.
The company has also seen increased use of responsible gambling tools following previous campaigns featuring McDavid.
According to BetMGM, its December 2025 advertisement, Mullet Over, contributed to a 27% year-over-year increase in the number of accounts using deposit limits.